About WKF
About WKF
The World Knowledge Forum was launched in October 2000 after two years of preparation following the Asian Financial Crisis of 1997, with the goal of fostering a creative transformation into a knowledge-based nation. Over the years, the forum has provided a platform for discussions on narrowing the knowledge gap, as well as achieving balanced global economic growth and prosperity through knowledge sharing.
Since the first forum held under the theme ‘Shaping the New Millennium with Knowledge’,the World Knowledge Forum has become a global knowledge festival, with 6,058 global speakers and 66,022 attendees participating so far.
World leaders such as George W. Bush, the 43rd President of the United States, Theresa May, the 76th Prime Minister of the United Kingdom, Nicolas Sarkozy, the 23rd President of France, Gerhard Schröder, the 7th Chancellor of Germany, as well as prominent entrepreneurs like Bill Gates, co-founder of Microsoft, Larry Ellison, Chairman of Oracle, Sam Altman, CEO of OpenAI, and George Soros, Chairman of Soros Fund Management, have all gathered at the forum. Leading scholars, including Larry Summers, Paul Krugman, Michael Porter, and Gregory Mankiw, have also joined in the discussions about the future of the world.
The 26th World Knowledge Forum, scheduled to take place from Tuesday, September 9th to Thursday, September 11th, will be held at Jangchung Arena and the Shilla Hotel in Seoul.
More detailed information about the 26th World Knowledge Forum will be released around June 2025.
Thank you for your attention.
Brand Identity
The new logo of the World Knowledge Forum embodies the concept of encompassing knowledge from the highest peaks to the deepest depths across various fields, not only in Asia but around the globe.
Logomark
Logomark
Grid/Clear Space
- An adequate amount of space around the logomark is needed for it to properly stand out.
- An adequate amount of Clear Space based on space regulation is also needed, so that no elements will interrupt the domain.
Logomark
Wide Type
Logomark
Wide Type Grid/Clear Space
The World Knowledge Forum
Color
- The color of the World Knowledge Forum Logomark represents the pioneering spirit toward the future and the legitimacy that continues from the past.
- The red color symbolizes the great will of pursuing the common value of the world by sharing knowledge.
- Changing the colors of the World Knowledge Forum Logomark is prohibited, it should comply with the rules of color.
Jiboongi
Jiboongi is a combination of “knowledge” and “owl” in Korean, and it represents Maeil Business Newspaper’s World Knowledge Forum.
While exploring the solar system on a “Knowledge Planet” 20 billion light years away from Earth, he landed in a time capsule in Namsan Hanok Village, Seoul. After that, it instinctively realized the rules of global capitalism and got a job as an intern at the World Knowledge Forum Secretariat of the Maeil Business Newspaper, the closest company to Hanok Village. Everything on Earth is still unfamiliar for him, but he is aiming to become a universal knowledge creator and gradually adapting to the Earth.
The story of Jiboongi’s adaptation on Earth can be found on the World Knowledge Forum YouTube Channel, and now we run a “Jiboong Salon” channel as well that conveys the stories of women walking their way in various fields.
