This talk will focus on how advances in AI and Data Science have revolutionized marketing best practices, strategies and tactics around the world. I will focus primarily on marketing and advertising applications in the digital economy. Consumers create a data trail by tapping their phones and devices; businesses can use AI and Blockchain to tap into this trail to harness the power of the more than multi trillion dollar digital economy. This two-way exchange can benefit both customers and businesses. In this session, I will speak to the next industrial revolution that will determine the next generation of winning companies who are leveraging AI-based technologies, and value-seeking consumers who are willing to share their data in return for concrete benefits from companies. #AI #Marketing #Job ☆ WKF | http://www.wkforum.org/WKF/2021/kr/ ☆ Instagram | https://www.instagram.com/worldknowledgeforum/ ☆ Youtube│https://www.youtube.com/wkforum ✻ World Knowledge Forum's lecture contents are copyrighted by Maekyung Media Group. Acts such as illegal downloading, re-uploading, and re-processing are prohibited.