-Science, technology and innovation have a long history of improving public health, from refrigerating food, through seatbelts, airbags and other innovations and to devices that can help disabled people to walk. Why wouldn’t this principle extend to applying new technologies with the goal of reducing the risk of smoking? Combustible cigarettes, which is the typical type of nicotine usage, has been the mainstream of tobacco industry. Today’s technology is allowing for the development of a new non-combustible alternatives that significantly reduce the levels and numbers of harmful chemicals, which all share a common characteristic: the avoidance of burning tobacco.-Young-jay Paik, Managing Director at Philip Morris Korea will introduce the case that the technology has changed the public health and the future of tobacco industry☆ WKF | http://www.wkforum.org/WKF/2021/kr/☆ Instagram | https://www.instagram.com/worldknowledgeforum/☆ Youtube│https://www.youtube.com/wkforum✻ World Knowledge Forums lecture contents are copyrighted by Maekyung Media Group. Acts such as illegal downloading, re-uploading, and re-processing are prohibited.