Conversation with Philip Kotler: Sustainable Marketing to Create and Deliver Value ｜ Philip Kotler (Northwestern University, Kellogg School of Management, Professor Emeritus of Marketing) The purpose of marketing has been to produce endless economic growth. But endless economic growth will produce a warming planet and harmful climate events. We need to counter normal "commercial marketing" with "social marketing." Social marketing acts as a corrective to excessive examples of commercial marketing. Philip Kotler, the father of modern marketing, introduces real-world examples of companies that have successfully executed a well-balanced profit-making & sustainable marketing for the betterment of their companies and society. #PhilipKotler #Marketing #iphone14 ☆ WKF | https://www.wkforum.org/WKF7/2022/en/ ☆ Facebook | https://www.facebook.com/WorldKnowledgeForum/ ☆ Instagram | https://www.instagram.com/worldknowledgeforum/ ☆ Twitter | https://twitter.com/wkforum ☆ YouTube│https://www.youtube.com/wkforum ✻ World Knowledge Forum's lecture contents are copyrighted by Maekyung Media Group. Acts such as illegal downloading, re-uploading, and re-editing are prohibited.